Developing a unique message and clear point-of-difference not only impacted market positioning, but proved to have major results internally as well.
Transparently involving key team leaders through every stage of the rebrand, saw a positive effect on company culture as two locations were united under one logo, one mission.
This redesign was aided by the fantastic relationship between Action Manufacturing and their clients, such as St. John Ambulance. Meetings and interviews with users to gain insight into their behaviour is invaluable.
How do your users search? What devices do these individuals use? When and where are they doing their research?