Action Manufacturing

Identity. Messaging. Website.

A brand launch backed by NZX listed Tourism Holdings, this design led project streamlined two companies into one future-proofed identity.

Whilst working closely with management, roles involved both project management and design direction. Internally, the project saw a positive impact on company culture, bringing over 150 staff together under one identity. Externally, clarification of messaging strengthened the client's image as they continue to grow as New Zealand's largest specialised vehicle manufacturer.

  • ClientTourism Holdings Limited
  • IndustryVehicle Design - B2B
  • ServicesBranding - Web Design - Project Management
Identity design
Two major benefits of identifying meaningful company values

Developing a unique message and clear point-of-difference not only impacted market positioning, but proved to have major results internally as well.

Transparently involving key team leaders through every stage of the rebrand, saw a positive effect on company culture as two locations were united under one logo, one mission.

Creative Strategy

Market research, future planning and user insight sessions.

Brand Communications

Pitching the new direction to board members, and communicating the change internally.

Digital Solutions

Working alongside THL UX lead, to create a showcase of the client's services online.

Clear goals and comradery nationwide, all under one distilled brand.

Action Manufacturing Management, Client
User experience design

The most valuable meeting of any project

This redesign was aided by the fantastic relationship between Action Manufacturing and their clients, such as St. John Ambulance. Meetings and interviews with users to gain insight into their behaviour is invaluable.

How do your users search? What devices do these individuals use? When and where are they doing their research?

Ask me about user research