First Fresh Oranges

- PACKAGING - PRINT - DIELINE -

Redesigning the experience of purchasing fruit led to a sustainable and user-friendly solution to packaging 1.5kg of New Zealand oranges.

This sustainable design is constructed from a single sheet and required no glue. The basket design folds out into a fruit bowl, displaying the fruit and extending the life of the packaging.

Completed under supervision of Massey University, this project proudly exhibited as a finalist in the New Zealand Best Awards and continued to gain interest from large fruit producers both locally and overseas.

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