Public

- IDENTITY DESIGN - PACKAGING - HONOURS RESEARCH -

Lifestyle brand Public, a hypothetical beer brand went on exhibition in late 2013. Liasing with glass bottle manufacturers, developing a one piece, glue-free six pack and even brewing a new beer made this project one that was ready for consumption and gathered a lot of interest as a stand-out brand system in a very crowded local market.

Public is the outcome of an honours level project which explored the need for brands to be designed in such a way that is ready for growth, expectant of sub brands and therefore flexible enough to remain relevant to the target audience throughout inevitable periods of change.

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